V.GRASS: Direct mode of progress while maintaining stability

10 stores in 2003, 150 stores in 2009, 2012, the rapid development of more than 350 stores. Such a brand, from 2010 to 2011 product sales revenue growth of approximately 61%, the highest single store sales of Nanjing central store to create about 12 million in sales last year - as a pioneer of high-end clothing brand on behalf of , V.GRASS shallots and flourish when the release of low-key edge, its steady and rational pace of development can not be underestimated. Before the end of March 2012, the Chinese market statistics by the China Chamber of Commerce, China National Commercial Information Center jointly launched the "2011 (twentieth)",mens casual shirtsthe 2011 haute couture market share five. Remarkable as one of the high-end women's market the forefront of the Five Golden Flowers V.GRASS in product design, marketing and channel construction, supply chain management, talent construction. Good design, such as Variety magic stitch, clever subtle changes between can play skillfully deflected the question "function, impeccable version of the type, subtle soft colors, the crowning touch accessories ... inadvertently combination, was able to surprise outline slim and there is no lack of workplace competent body curve - cultivating the exquisite style of the OL design popular in Taiwan, the popular T, while the focus has been the fashion, Slim "The positioning of the high-end women's brand V. GRASS, is this "intellectual" add "elegance" best interpretation of the classic wave. Is not difficult to understand why has always been low-keymens casual shirts can be selected in 2011 (twentieth) market statistics 2011 haute couture sales of the top five - in V.GRASS Brand President Wang Zhiqin seems to go Guo brand creation initial V.GRASS, and focusing on product design as the core strategy costume "is still the development of benevolent, and" balanced and coordinated development, the rational protection of brand management can be healthy and sustainable. The low-key nature of Wang Zhiqin that, the decoding V.GRASS success is still premature, but he is very willing to share the two key words, that is "balanced, coordinated" - "the only brand operating capacity, the benign channel expansion capabilities, organizational structure management model, the balanced and coordinated development of the supply of human resources, brand and cultural factors in order to make the brand management tends to be more robust. sound, is the life of the brand to extend the value of space. " "Value creation" decompression Past two years, the rising costs of raw materials, labor has become a "new normal" of clothing brands, the cruel test of the survival of the fittest, many enterprises have to disintegrate due to stand the pressure. For V.GRASS how to resolve real and potential risks of the cost of risk caused by squeezing the profit margins? Wang Zhiqin frankly, about labor costs and raw material costs respectively, occupy about 20% -30% of the cost structure, cost factors wholesale handbagsitself did not cause a significant impact, the real pressure comes from the weakening of consumer demand-driven women's industrial concentration enhance future industrial development must face the reality of the environment. Wang Zhiqin also said that cost-era and the weakening of consumer demand-driven, not every brand around, but the "knot" operational risks, and should not blindly raise prices, the brand essence of "value for consumers creation. " Prices, although many brands face pressure temporary expedient, but it can be resolved through effective brand operation and management mode. For V.GRASS, Wang Zhiqin should first change the past, extensive personnel selection and use patterns to further enhance the quality of human resources, especially the introduction of high-end business talent; further adapt to consumer demand-driven by the product design and quality to enhance the inner product injected into the soul and gold, to ensure that the brand with a premium basis, the core competitive advantage can not be replaced. Finally, the rhythm of the future brand operation will be faster and faster, "fast fashion" and "slow refinement" effective balance between supply chain management and optimization to help the brand to build rapid response capability of the system, intensive brand operating costs to cope with multi subdivision needs to upgrade.